Tuesday, April 28, 2009

Keeping Your Eye on Hurricane Season

I just received this newsletter from Lenny Chesal, CMO/VP of Strategic Sales of Host.net, SFTA Platinum Sponsor and also the event sponsor for our May event. Thanks to Steve Elliot of Elliot Consulting Service!


Elliot Consulting Services - Business Resiliency Tips

How Do I Build a Business Continuity / Disaster Recovery Plan?
Second Quarter 2009

· Ten Points to Consider when Building a BCP / DR Plan
· Useful BCP Links
· About Elliot Consulting

Enterprise risk management and the related business continuity plan require an investment of time, resources, and strategic thought. Unfortunately many of today's business leaders are focused solely on short-term profits, and therefore business continuity planning projects get pushed onto the back burner for another day. As a result, many companies have not considered the likelihood of various risk scenarios and the probable impact to their businesses. Even fewer organizations have taken the time to evaluate mitigation strategies to offset these risks and to develop appropriate plans to manage the business during a time of emergency. Sadly many companies wait until a disaster strikes, and then try to "wing it" as they attempt to recover critical business operations in the midst of complete chaos.

The Numbers Speak for Themselves

According to the National Federation of Independent Businesses, a University of Texas study estimates that more than half of small and mid-size businesses that lose their data in a disaster will go out of business within two years after that disaster. Another survey conducted by the U.S. National Archives and Records Administration found that 25 percent of companies experiencing an IT outage of two to six days went bankrupt almost immediately.

When Hurricanes Katrina and Wilma passed over South Florida in 2005, many companies lost 14 days of operations and revenue. While their data and servers remained secure and intact, these firms realized that they needed to implement a business continuity plan and upgrade the technology infrastructure to support it.

While the 2004 and 2005 record- breaking hurricane seasons became the impetus for many firms to begin considering a business continuity plan, it is important to note that natural disasters represent only a small fraction of potential threats to business survivability.
Businesses contend daily with the threat of data losses; human error or malfeasance; supply chain disruptions; systems failure; and viruses, worms or other malware. A comprehensive business continuity plan that can protect organizations from these threats is necessary to ensure that the business survives every day of the year, not only during hurricane season.

How Do We Get Started?

Ask 10 business owners what should be included in a Business Continuity / Disaster Recovery Plan and you're likely to get ten different answers. The process of building that first plan can seem intimidating without some guidance as to what should be included in the first effort.
The most important part of the documentation for a BCP / DR plan is step by step instructions on what to do and how to do it. All of the information needed to recover the critical business processes and associated databases and applications should be explained in such a way that anyone in the company could help perform the recovery.

In the best of circumstances, you will have your top IT professionals there to help with the technology recovery efforts. In the worst of circumstances you might have another department head or an outside firm trying to perform those same functions. Your documentation should be printed out and stored safely away from the computer room and the main building.

Other things that you should document in your plan include:

Internal contact information (including cell and home phone numbers) for everyone that could, would, or should be involved in the recovery effort.

Copies of contracts with all of your 1st, 2nd and 3rd level vendors.

Who pushes the button? Or in other words, who makes the decision to declare an emergency and activate the company's emergency management and disaster recovery efforts.

This is just a small list of recommendations. Please read this month's guest editorial from HS Daily Wire for more lessons learned on building a BCP / DR Plan.

Stay safe and be prepared!
Steve Elliot, CBRMPresident and CEOElliot Consulting ServicesTampa, FL813-792-8833Copyright 2009. Elliot Consulting Services, Inc.

Ten Points to Consider when Building a BCP / DR Plan
(HS Daily Wire, Vol. 3, no. 186, Wednesday, 17 October 2007)

Volcanic eruptions, earthquakes, torrential rains, gale-force winds, and floods have only highlighting the importance for businesses to have a working disaster recovery plan. According to IT security company Symantec, the first few minutes following any catastrophic system failure are critical (they say the same about heart attacks or strokes), so executing the disaster recovery plan quickly is central to mitigating losses. M-net's Ken Lewis offers ten disaster recovery key points to consider when you next look at protecting one of the your most valuable business assets-your data.

1. Unrealistic expectations: Make sure people understand how long (two minutes, two hours, or two days) it will take for systems to come back after a disaster. Usually established within the Business Impact Analysis, the Recovery Time Objectives are the time requirements set by the business to recover critical systems.

2. Assuming a tool will fix everything: Do not make the mistake of assuming that you have a business continuity or disaster recovery plan because you bought a software tool. A backup and recovery tool is not a plan. Organizations need to create a customized Business Continuity Plan, which is more than simply filling in the blanks in a software tool and then saying that you have an effective IT Disaster Recovery Plan.

3. Understand the risks: Threats and risk exposures come in all shapes and sizes. It is important to weigh and categorize these exposures. Once they have been evaluated, a decision can be made to mitigate them. Additionally, the potential financial loss exposure should be determined to establish mitigation cost models.

4. "Project" mentality: Business continuity / disaster recovery plans are not projects- they are processes which are never finished and need to be continually reviewed, updated, and integrated into an enterprise risk management culture.

5. Inadequate testing: Plans are only as good as the last time they were tested and can fail when organizations simply test for success and not for the range of potential issues. After the inaugural test, introduce variables into the test methodology, for example, what if some recovery team members are unavailable to participate.

6. Lack of documentation: It is important for organizations to document the business continuity / disaster recovery plan, as well as the assumptions that went into defining it, so the plan can be changed as the organization evolves. Documentation should define all BCP / DR team roles (and alternates), responsibilities, and procedures.

7. Forgetting the people: Systems and applications are useless without people to use and manage them. Do not forget to build appropriate personnel resource considerations into your plan. Include manual process workarounds when applicable since some systems may not be operational for an extended period of time.

8. Education: Money invested on business continuity / disaster recovery education and training is well spent and should be included in the plans, the results of which can be measured during BCP / DR drills.

9. Downplaying security: Recovering from a disaster is critical, but not so critical that you can forget about security. BCP / DR and security are intimately related, as often security breaches beget the need to declare a disaster.

10. Doing business as usual: Do not assume that just because it has always been done that way, it is the right thing to do. Organizations need to make sure they question assumptions when establishing a recovery program. Lastly, it is important to have provisions to return to a normal state as soon as possible following the recovery efforts.

About HS Daily Wire
HS Daily Wire is an authoritative and concise daily report on underlying trends, innovative technologies, and emerging market directions in homeland security. It offers practical knowledge, actionable information, and insightful analysis -- and does so in accessible writing and organization.

Useful BCP Links
Florida Business Disaster Survival Kit
Dept of Homeland Security / FEMA
IBHS - DisasterSafety.org
Florida Division of Emergency Management
National Hurricane Center
Tampa Bay Hurricane Guide from TBO.com
FEMA Disaster Assistance

About Elliot Consulting

Elliot Consulting Services (ECS) is a full-service consulting firm providing organizations with the following services:

Business continuity planning
Emergency preparedness
Disaster recovery and restoration
A disaster can be the smallest setback that disrupts normal operations, such as a malfunctioning network controller card, or an unavoidable catastrophic event such as a regional weather disaster. These events can shut down daily operations in a matter of moments. But when companies plan for the continuity of their business operations during less-than-ideal circumstances and take adequate protective measures, they can survive even major disasters.
Being prepared for the unexpected is the key to the resiliency of one's business. It is not just about the process of recovering from a disaster - it is also about maintaining continuous daily operations and protecting critical business functions, systems, and procedures. A resilient business is prepared to help prevent or minimize loss or damage to life and property, quickly return employees to work, restore essential services, and resume business operations.

ECS provides Business Resiliency Planning, a process which helps companies protect their information, their people, their physical infrastructure, and their means of doing business before, during, and after a time of crisis. A solid Business Resiliency Plan starts with a thorough understanding of critical business functions and then explores the risks and vulnerabilities which could impact those procedures. The ultimate goal of this plan is to ensure the stability and continued success of the business.

ECS functions as a third party advocate and facilitator to help companies create, develop, and implement all-hazards business resiliency and crisis management plans, pandemic response strategies, and effective disaster recovery programs which are designed to protect vital business resources and operational processes.

ECS can also review, audit, and help modify existing disaster recovery and business continuity programs to ensure that the essential components of the organization will continue to function in the event of an unplanned disruptive incident.

The team from Elliot Consulting will assist with staff training and simulation exercises, and regular plan validations and updates to test the thoroughness of a company's preparedness model.

The ECS consultants are professionally-certified business continuity planners and business resiliency specialists with Fortune 200 experience. Our consultants are trained in the Incident Command System as developed by the National Incident Management System (NIMS); and a variety of technical recovery, restoration, and resiliency strategies. Elliot Consulting is a vendor-neutral organization and does not re-sell any services or products.

Click here for more information about Elliot Consulting Services.
Previous Newsletters from Elliot Consulting

· Previous Newsletters
Email: info@elliot-consulting.com
Phone: 813-792-8833
Website: http://www.elliot-consulting.com


Elliot Consulting Services, Inc. 7853 Gunn Highway Suite #326 Tampa FL 33626

Jackie Fernandez
Executive Director
South Florida Technology Alliance
954.239.9739
P.O. Box 831046
Miami, Florida 33183-1046
http://www.southfloridatech.org/
http://twitter.com/JackieatSFTA

Friday, April 24, 2009

xG Technology, Inc - South Florida Technology Alliance Member

News from South Florida Technology Alliance member, xG Technology, Inc

Agreement with Townes Tele-Communications, Inc.

xG Technology, Inc. (LSE-AIM: XGT, “xG” or the “Company”), which has developed an innovative, low-cost, mobile VoIP and data communications system, is pleased to announce that it has signed a binding agreement with Townes Tele-Communications, Inc. (“Townes”), a prominent U.S. Independent Local Exchange Carrier (“ILEC”). Under the agreement, Townes has a limited exclusivity period within which to complete its due diligence into xG’s xMax technologies and product family (including field testing) and evaluate the business opportunity offered by the deployment of xMax across the US market.

The xMax family of products, which will include the BSN250 base station, TX60 handset, xMSC mobile switching center and MX20 USB Dongle, will allow carriers to deliver mobile Internet Protocol voice (VoIP) and data broadband services directly to consumers without using the incumbent circuit switched or coaxial cable networks, and without the prohibitive cost of buying spectrum licenses. Townes will also invite other ILECs to participate in a new intermediary entity (“NewCo”) to be established initially by Townes with the expectation that among the over one thousand ILECs existing across the United States the level of participation in NewCo will be such that a national network based exclusively upon xMax technologies will be deployed.

Following the satisfactory completion of due diligence and approval by xG of the number of participants in, and structure of, NewCo, Townes intends to enter into a definitive agreement to deploy xMax across the United States market. Townes is a widely diversified holding company having seven local exchange telephone operating companies in the U.S. and interests in cellular communications, banking, ranching and oil exploration and production.

Larry Townes, Chairman and CEO of Townes, commented:

”We are extremely excited about the prospect of a successful business relationship with xG and the ‘last mile’ solution utilizing mobile VOIP and mobile Broadband. xG’s technology promises to be the wireless solution needed by us and other ILECs in the U.S. and we are confident that we will present a formidable marketplace force with this innovative technology.”


Rick Mooers, Chairman and CEO of xG, commented:
“We are delighted to announce the signing of this agreement. As a leading Independent Local Exchange Carrier, Townes Tele-Communications, Inc. is well-placed to take advantage of our xMax technologies along with its other ILEC partners. The interest shown by Townes and the prospect of participation by other ILECs to deploy a national xMax network across the United States highlights how commercially attractive it can be to carriers to utilize xMax technologies, which offer the potential to significantly reduce the required capital investment and operating costs of wireless voice and data communications services.”

CONTACTS

xG Technology, Inc.
www.xgtechnology.com
Richard Mooers, Chairman and Chief Executive Officer
+44 20 7429 6666
Roger Branton, Chief Operating Officer and Chief Financial Officer
+44 20 7429 6666
Jonas Krepp, Director of Investor Relations
+44 7827 444634


Conduit PR
+44 20 7429 6666
Charlie Geller or Jos Simson



Religãre, Hichens Harrison PLC
+44 20 7588 5171
Daniel Briggs



Daniel Stewart & Company PLC
+44 20 7776 6550
Simon Starr



ING Bank N.V., London Branch (Nominated Adviser)
+44 20 7767 1000
Xavier Moreels or Ali Awan



ABOUT XG TECHNOLOGY
Based in Florida, United States, xG Technology, Inc. has developed innovative, patented wireless communications technologies which offer the potential to significantly reduce the required capital investment and operating costs of wireless voice and data communications services. Its mobile VoIP (Voice over Internet Protocol) base station and handset product line - branded as xMax - is intended for use by regional carrier partners which seek to deliver mobile Internet Protocol voice and data services directly to consumers without using the incumbent circuit switched or coaxial cable networks. The xMax system provides an extended range of operation and is expected to provide superior handset battery performance and double the call capacity of mobile WiMAX networks. Planned future releases of the xMax product line include integrated video and data applications.

Jackie Fernandez
Executive Director
South Florida Technology Alliance
954.239.9739
P.O. Box 831046
Miami, Florida 33183-1046
http://www.southfloridatech.org/
http://jackiesfta.blogspot.com/
http://twitter.com/JackieatSFTA

Tuesday, April 21, 2009

April 28th: CCG Int'l and PARIS Technologies Presents

CCG Int'l and PARIS Technologies Presents

Date: April 28, 2009
Time: 9:00 am



What would Leonardo da Vinci and Darwin say
in relation to today's economy??


"In the struggle for survival, the fittest win out at the expense of their rivals because they succeed in adapting themselves best to their environment." -Charles Darwin
"It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things." -Leonardo Da Vinci
Do you have the tools you need to "Happen To Things"? (SPECIAL OFFER-we will provide a FREE* tool if you attend )

What: Surviving and Thriving in Today's Business Environment:


An exploration into the tools you need to adapt and succeed!

Including how to: Create thousands of Reports (Financials,
Sales, HR, etc.) using a single data-dynamic spreadsheet;
Analyze your data to understand the drivers of your business;
Plan and perform "what if" for future-directed success.


In sum, learn ways to Survive and Thrive!

When: April 28, 2009, Tuesday at 9am Sharp!
Where: Online...Click Here to Register Who: CCG Int'l and PARIS Technologies and You


The Synergy of SAP & "Excel-Friendly" Business Intelligence


"There are three classes of people: those who see, those who see when they are shown, those who do not see." - -Leonardo da Vinci


Register Now! And be one of those rare people that see!


(*and we will provide 1 free seat of tool that will help you succeed)


Jackie Fernandez
Executive Director
South Florida Technology Alliance
954.239.9739
P.O. Box 831046
Miami, Florida 33183-1046
http://www.southfloridatech.org/
http://jackiesfta.blogspot.com/
http://twitter.com/JackieatSFTA

Monday, April 20, 2009

Terremark Named as One of the Top Green-IT

FOR IMMEDIATE RELEASE
Terremark Named as One of the Top Green-IT
Organizations by IDG’s Computerworld


MIAMI – April 20, 2009 — Terremark Worldwide, Inc. (NASDAQ:TMRK), a leading
global provider of managed IT infrastructure services, today announced IDG’s
Computerworld, the “Voice of IT Management,” has selected it as one of the top Green-IT
Organizations for 2009. This honor is part of the IT media outlet’s annual Top Green-IT
Organizations feature, which was published in the April 20 issue of Computerworld and
online at Computerworld.com.


For the second year in a row, Computerworld set out to identify organizations that are
implementing smart, efficient strategies to achieve “green IT.” Computerworld then
applied a set of criteria, developed with the help of green-IT industry experts, to identify
the organizations that are working to reduce energy consumption in IT equipment and are
using technology to conserve energy and lower carbon emissions. Based on the weighting
scheme developed, the top 12 Green-IT Users and top 12 Green-IT Vendors lists were
chosen from the 94 participating organizations.


“Maximizing the energy efficiency across our data centers has the dual effect of reducing
our operational costs and limiting our overall impact on the environment,” said Manuel D.
Medina, Chairman and CEO of Terremark. “Our commitment to energy efficiency extends
across our company from the innovative products and services we provide government
and enterprise customers to the methods we use to cool our facilities.”


Terremark utilizes various energy-efficient methods across its global data center footprint
to reduce its power consumption, including hot-aisle/cold-aisle air segregation,
computational fluid dynamics modeling (CFD) and employing rotary uninterruptible power
supply systems (UPS). Along with implementing innovative power conservation strategies
in its world-class data centers, Terremark’s suite of industry-leading virtualized products
provides customers with reliable, enterprise-ready solutions for their IT infrastructure
needs while minimizing their environmental impact.


"Smart organizations know that there are energy and money savings beyond data center
walls, and even beyond the IT department. Green-IT efforts are found up and down the
supply chain, from the data center to the desktop, from the mainframe to the end user,”
said Scot Finnie, editor in chief, Computerworld. “The organizations recognized in our
second annual Top Green-IT issue have explored new ways to apply technology to reduce
energy consumption and carbon emissions in every part of their operations."


About Terremark Worldwide, Inc.
Terremark Worldwide (NASDAQ:TMRK) is a leading global provider of IT infrastructure services delivered on the
industry’s most robust and advanced technology platform. Leveraging data centers in the United States, Europe
and Latin America with access to massive and diverse network connectivity, Terremark delivers government and
enterprise customers a comprehensive suite of managed solutions including managed hosting, colocation,
disaster recovery, security and cloud computing services. Terremark’s Enterprise Cloud computing architecture
delivers the agility, scale and economic benefits of cloud computing to mission-critical enterprise and Web 2.0
applications and its DigitalOps® service platform combines end-to-end systems management workflow with a
comprehensive customer portal. More information about Terremark Worldwide can be found at
http://www.terremark.com.


About Computerworld
Computerworld’s award-winning Web site (Computerworld.com), weekly publication and focused conference series form the hub of the world’s largest global IT media network. In the past five years alone, Computerworld has won more than 100 awards including the Magazine of the Year Award from the American Society of Business Publication Editors (ASBPE) in both 2004 and 2006, and the American Business Media’s Neal Award for Best Web Site, Best Blogs and Best Article or Series in 2008. Computerworld leads the industry with an online audience of over 2.5 million unique monthly visitors and a print audience of more than 1 million readers each week (IntelliQuest CIMS, Fall 2008). Computerworld also reaches over 10,000 IT
executives every year through its high-touch conferences and custom summits.


About International Data Group (IDG)
International Data Group (IDG) is the world's leading technology media, events and research company.
IDG’s online network includes more than 450 web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG also publishes more than 300 magazines and newspapers. Media brands are in more than 90 countries and include CIO, CSO, Computerworld, GamePro,
InfoWorld/TechWorld/TecChannel, Macworld, Network World and PC World. The company’s lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.
IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, OpenSource World, E3, DEMO, Storage Networking World, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 1,000 IDC analysts in more than 100 countries provide global, regional and local expertise on technology and industry opportunities and trends.
Additional information about IDG, a privately held company, is available at http://www.idg.com.
Note: All product and company names are trademarks of their respective organizations.
Statements contained in this press release may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Terremark's actual results may differ materially from those set forth in the forward-looking statements due to a number of risks, ability to cross-sell across an acquired customer base, ability to increase revenue yields within facilities, ability to refinance existing debt, uncertainties and other factors, as discussed in Terremark's filings with the SEC. These factors include, without limitation, Terremark's ability to obtain funding for its business plans, uncertainty in the demand for Terremark's services or products and Terremark's ability to manage its growth, the successful integration of
operations of acquired companies. Terremark does not assume any obligation to update these forward-looking statements.
# # #
CONTACT:
Media Relations
Terremark Worldwide, Inc.
Xavier Gonzalez
305-961-3134
xgonzalez@terremark.com
Investor Relations
Terremark Worldwide, Inc.
Hunter Blankenbaker
305-961-3109
hblankenbaker@terremark.com

Terremark is a member of the South Florida Technology Alliance.

Jackie Fernandez
Executive Director
South Florida Technology Alliance
954.239.9739
P.O. Box 831046
Miami, Florida 33183-1046
http://www.southfloridatech.org/
http://jackiesfta.blogspot.com/
http://twitter.com/JackieatSFTA

Thursday, April 16, 2009

1Vault and Host Depot Inc

South Florida Technology Alliance member news:

FOR IMMEDIATE RELEASE
Contact: John Bell
954-970-3394
prseitz@bellsoulth.net


Host Depot Selects Category 5 Hurricane Rated 1Vault Networks to Safeguard Server Infrastructure


FORT LAUDERDALE, FL‹APRIL 17, 2009


‹Host Depot, Inc. (http://www.blogger.com/www.HostDepot.com) a leading hosted solutions firm located in Coral Springs, FL, has selected 1Vault Networks (http://www.blogger.com/www.1vault.net), a secure colocation facility, to safeguard its powerful server infrastructure.


³Host Depot had managed all of its server infrastructure in its own facility, but decided to switch to our secure location, which not only offered disaster security and redundant power, but also proved more cost effective in the areas of cooling, power and Internet services,² said Joe Leuci, Senior Vice President of Sales for 1Vault Networks.


Clients who colocate their servers at 1Vault are protected from catastrophic events such as loss of power, network outage or natural disaster. The 66,000-square-foot World Class Data Center is Category 5 hurricane-rated and also provides businesses and governmental agencies with hosted IT services and disaster recovery suites.


Host Depot has migrated their infrastructure to the 22,000 square-foot, raised floor 1Vault Data Center that is monitored for ideal temperature and humidity levels throughout. The Data Center features 24/7 monitoring and protection systems that immediately alert personnel in the event of an alarm. In addition to redundant power to ensure uninterrupted service to its customers, Host Depot also secured redundant and diverse 1Vault Networks Internet connectivity.


"With this move to 1Vault, we are setting the stage for the future of Host Depot. Not only will we have better capacity to grow our platform but we'll be able to do it more efficiently and with better reliability for the customer," said Mark Erskine, President and CEO of Host Depot.


The world class data center, located in Fort Lauderdale, can withstand any disruption caused by natural disaster, system failure or human intervention.


The company¹s comprehensive plan covers business continuity, disaster recovery suites and seats, high-speed IP connectivity, self-contained power, support services, and SAS 70 Type II certification, Sarbanes-Oxley and HIPAA audit compliance certifications.


About 1Vault Networks
Offering colocation, disaster recovery and hosted IT services, 1Vault Networks combines over 50 years of experience in helping small, medium and large enterprises design, manage, maintain and monitor IT infrastructure and disaster recovery plans.


For more information, please contact:
Kevin Bly
Vice President Business Development
954-736-2709
kbly@1Vault.net


About Host Depot, Inc.
Host Depot, Inc. was founded in September of 1997 as a technology company with a focus on hosting solutions for small, medium and large businesses.
Since their inception, they have grown to provide a breadth of services including backup solutions, domain name services, e-commerce solutions, complete hosting solutions, Internet access, web site development and promotional services. Their goal, to this day, is to provide a convenient, high-performance and reliable hosted experience. They have assembled a solid foundation of state-of-the-art servers, high-performance networks, and experienced professionals to ensure that Host Depot, Inc. remains the vendor of choice. Further information about Host Depot may be obtained visiting the company's web site at http://www.hostdepot.com/ <http://www.hostdepot.com/> .


Jackie Fernandez
Executive Director
South Florida Technology Alliance
954.239.9739
P.O. Box 831046
Miami, Florida 33183-1046
http://www.southfloridatech.org/
http://jackiesfta.blogspot.com/
http://twitter.com/JackieatSFTA
Facebook

An Entrepreneur's Battle

April 8, 2009


By Brian Javeline


This is an exciting time to be an entrepreneur. Why? Because everyone across the board is in the same boat. Everyone has been pushed back to the wall and is facing the same crisis. So this is where a true entrepreneur can shine and stand above the rest.


Being an entrepreneur is always hard, in good times or bad. Entrepreneurs should never lose sight of this fact – almost no one is on your side on the way up or down, and the few who are on your side should be embraced (including investors, customers, employees and even vendors).


Friends and family are not included for the sole reason that they should always be on your side – face these facts and do not get too excited when your neighbor says he likes your idea.


I have been a partner and co-founder in four technology firms and have always had to fight the majority of the pessimists to find the minority of a few optimists.


Here is a quick resume so you can understand where I am coming from.


Out of college I help build an apparel software company that eventually had hundreds of customers such as Hanes and bebe located in many countries.


Pessimists originally would say things like: You are too inexperienced to start a company; you don’t have what it takes to sell to a huge corporation; you do not know how to manage cash flow; you do not know how to hire and retain; and you do not know how to service a lot of customers.


I treated all these comments as just obstacles to overcome. I then went on to win an IBM Long Term Success Story.


Bottom line, I was successful at this venture and made good money while learning how to mature as a business person.


In the late 90s I went on to create a rapid development tool for Java called webTML. Unfortunately a product called ColdFusion beat us to market, and it was a hell of a great product at that. I thought I could still compete but my competitor raised a ton of cash about a year before me. Then the dot-com arena crashed. It was a real tough thing to swallow losing a few years and possibly a half million dollars at such a young age.


Bottom line: I failed at this venture. Then miraculously I had an opportunity to participate in a consulting job during JP Morgan’s merger with Chase. It was a project in the private banking sector that required speed with no concern about proprietary technologies, so we used webTML.


The project turned out to be hugely successful and that led to the creation of another company called InvestmentCafe.com. The vast majority of people told me that I was entering a complex world of private equity with some major players I would have to go up against.


A few short years later, InvestmentCafe had thousands upon thousands of users with marquee firms such as The Carlyle Group using the platform. This was a successful venture and continues to be one even though I sold my interest to pursue another opportunity. Come to think of it, perhaps webTML wasn’t a failed venture. It was just the means to another end.


I forgot to mention, all of the above was done with my own sweat and financial equity and there was no outside help.


I got the bug to do something different and wanted to go faster. The way to do that is raising money from sophisticated angels and VCs. I was warned about the differences of building a company versus raising money. Boy, were all these warnings understated. Raising money is a full-time job but then so is building a company. Where would I find the time to do both? I looked in the mirror and said, “I am an entrepreneur and this is just another obstacle to overcome”.


I am based in South Florida, and while it is a nice place to live, it is a very challenging place to raise capital. Everyone told me that angels need to be in driving distance. I practiced and practiced on how to position my company for raising capital and was able to find my first angels in Minnesota and New Jersey.


We grew the model to the next milestones and were then able to raise more capital from California and Britain. I then finalized the product development and was able to raise another round of financing from Canada. Sure I wanted to raise money locally, but it wasn’t happening. The odds were definitely stacked against me to raise money in these different locations as a start up. I bet they would say the odds for winning the lottery would have been better.


Without giving away the store, these investors all exceed the average investment dollars that are projected as an industry average. I did what I had to as an entrepreneur to make this happen. I think I could fill up dozens of pages to summarize the painful process.


Anyway, the result was the creation of http://www.myonlinetoolbox.com/, a platform for contractors in home repair and remodeling that launched in mid 2008. We won a Dell Top Ten Innovator Award just months after product launch.


I was successful in the 3- year plan for raising money and hitting the milestones with that money. The 2006 plan was to then raise more money towards the end of 2008 to rapidly scale the model.


Who would have thought about the financial meltdown that we would face? So where do I stand today?


I have a working product that is growing on its own via its collaboration features and co-marketing partners. Our customers are talking up a positive storm about us. The forums are buzzing with how we are providing a disruptive innovation to the market.


This all sounds great except that I am not profitable yet and require another round of financing to dominate the planet (in my optimistic opinion). So what am I going to do?


I literally have one problem and it’s just a little cash. I am an entrepreneur with some really smart investors and customers and vendors who all want me to succeed. I have leveraged this to work out a plan to bootstrap the operations until the economy or next investor comes around.


All I do is simply position for the huge opportunity for me that is just around the corner, and darn it, I am not going to let a little cash stand in the way of our success.


Bottom line: I have prepared myself to weather the storm and treat each day as an opportunity to position myself better for that next investor to be knocking on my door – which will happen – it is just a matter of when.


The road to success as an entrepreneur is lonely, frustrating, tiring and sometimes scary but is also a heck of a lot of fun and hugely rewarding. Every day you need to be open minded about learning how to build, market, sell, finance, support and even let your idea go (preferably as an exit strategy for the investors). You need to accept the fact that many things are beyond your control. You take the cards dealt and then make decisions, try new things, learn from your mistakes and continue on.


In my mind this is the best time to be an entrepreneur since a new financial card has been dealt to everyone.


I was wrong when titling this article “An Entrepreneur’s Battle” since it’s not a battle at all. It’s a way of life.


Brian Javeline is CEO and co-founder of ServusXchange, LLC, creator of http://www.myonlinetoolbox.com/, a platform that targets contractors in the $300 billion home repair and remodeling market.


Have a personal story to tell about being an entrepreneur? Contact TJS editor Allan Maurer at: allan@techjournalsouth.com

Jackie Fernandez
Executive Director
South Florida Technology Alliance
954.239.9739
P.O. Box 831046
Miami, Florida 33183-1046
http://www.southfloridatech.org/
http://jackiesfta.blogspot.com/
http://twitter.com/JackieatSFTA
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Tuesday, April 14, 2009

South Florida Technology Alliance Presents an Evening Dedicated to Alternative Sources of Financing

Ft Lauderdale, April 14th, 2009

The South Florida Technology Alliance (SFTA) announces their upcoming monthly event “An Evening Dedicated to Alternative Sources of Financing”.


This program brings together, moderator John Igoe of Edwards Angell Palmer & Dodge LLP, along with panelists Cheryl Cook of the South Florida Regional Planning Council, William Mateo of Florida for ACCION USA, Nancy Rackear of U.S. Small Business Administration, and Andrew Rico of Silicon Valley Bank to discuss the latest knowledge and insight regarding lending programs stemming from the economic stimulus programs, as well as new lending programs and SBA resources.


“In today's tight capital markets, it is important to know what alternatives are available beyond the traditional venture capital and conventional paths,” says Chris Burgio, president of the South Florida Technology Alliance. “SFTA is also honored to recognize EAPD (www.eapdlaw.com)as the sponsor for this event.



The event will be held on April 23, 2009 at 5:30 PM, located at the Marriott North 6650 North Andrews Ave. Fort Lauderdale, Fl,. To register for this event online, go to: www.southfloridatech.org.


About the SFTA
With over 11 years of leadership as the most effective regional technology organization, the South Florida Technology Alliance (SFTA) promotes the growth, success and awareness of the vibrant South Florida technology community. SFTA fosters an exciting network of companies, academia, capital resources, and government for the immediate and future success of technology- related interests in our region. (www.southfloridatech.org)

The Co-Founders of DATACORP ... Max Miguel and Hugo Perez named “2009 Entrepreneurs of the Year”!!!


South Florida Technology Alliance members, Hugo Perez and Max Miguel, Managing Directors of DATACORP have been honored by Business Leader Magazine for 2009!

Anyone who knows these guys know they are the ones to know in the technology sector in our region. SFTA is proud to be able to count them among our valueable members.


Congrats, Hugo and Miguel!!


Jackie Fernandez
Executive Director
South Florida Technology Alliance
954.239.9739
P.O. Box 831046
Miami, Florida 33183-1046
http://www.southfloridatech.org/
http://jackiesfta.blogspot.com/
http://twitter.com/JackieatSFTA

Thursday, April 9, 2009

to twit or not to twit?

SFTA was privileged to have Jay Berkowitz at our last event in March.

So you know, Jay is an expert in internet marketing, and a bit of a celebrity speaker (at least in South Florida). Both times that I have heard him present, I have walked away with a valuable tool(s) that I can use immediately to further my business.


Twitter was a free tool he offered up as a method of extending your brand recognition. So being the obedient listener that I am, first chance I got went to twitter and signed up for an account.


Now what?


So I am on a mission to figure out how this is all going to work together (blogging, linked in, facebook, twitter).


Stay tuned...feel free to use me as your guinea pig ;-)